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JOURNAL ARTICLE published 1 March 1987 in International Marketing Review

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JOURNAL ARTICLE published 1 August 2000 in International Marketing Review

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JOURNAL ARTICLE published 24 April 2009 in International Marketing Review

Authors: John Cadogan

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JOURNAL ARTICLE published 1 October 1998 in International Marketing Review

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JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

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JOURNAL ARTICLE published 25 October 2022 in International Marketing Review

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JOURNAL ARTICLE published 1 June 2001 in International Marketing Review

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JOURNAL ARTICLE published December 2001 in International Marketing Review

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JOURNAL ARTICLE published 31 May 2011 in International Marketing Review

Authors: Poh‐Lin Yeoh

Editors: Nicolas Papadopoulos

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JOURNAL ARTICLE published 4 June 2020 in International Marketing Review

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JOURNAL ARTICLE published 4 February 2014 in International Marketing Review

Authors: Jan-Benedict Steenkamp

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JOURNAL ARTICLE published 1 November 2011 in International Marketing Review

Authors: Oscar Martín Martín | Julio Cerviño

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JOURNAL ARTICLE published 1 June 2005 in International Marketing Review

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Editors: John B. Ford